- Digital transformation for PS. Guest speaker Margo Visitacion, Forrester VP and Principal Analyst, shared research that established why project-based businesses need to invest in automation.
- The TEI of Kimble PSA. Guest speaker Diane Deng, Consultant at Forrester, shared new findings from The Total Economic Impact™ of Kimble, showing how PS organizations were able to increase overall project margin by 8% and achieve 489% ROI, while using Kimble PSA.
It’s no surprise that digital transformation is the #1 priority for investment in professional services in 2021. In this 45-minute webinar, our guest speaker Margo Visitacion – Forrester Vice President and Principal Analyst serving Application Development and Delivery Professionals – argued that since digital will be the primary focus for services customers going forward, it also needs to be the primary focus for professional services organizations that cater to those customers. She shared research that establishes why project-based businesses need to invest in automation in order to efficiently and effectively deliver value to their customers in an increasingly digital landscape.
Alongside this research, guest speaker Diane Deng, Consultant at Forrester, shared new findings from The Total Economic Impact™ of Kimble, a Kimble and Salesforce commissioned study conducted by Forrester Consulting. According to this study, a composite organization, based on customers using Kimble’s professional services automation solution, achieved 489% return on investment and a net present value of $20.5m over three years, and improved utilization of billable resources by 10%.
Vice President, Principal Analyst Serving Application Development & Delivery Professionals | Forrester
Margo Visitacion is a vice president and principal analyst helping application development and delivery professionals address the challenges of scaling Agile planning and delivery practices to the enterprise level. Her research focuses on scaling Agile practices to the enterprise, Agile financial planning, strategic portfolio management as a means to deliver successful business outcomes, and program and product management. Margo also covers collaborative work management that enables knowledge workers to be more productive.
Consultant | Forrester
Diane is a consultant in Forrester’s Asia Pacific consulting practice. She supports the consulting division in delivering client-focused solutions in the areas of customer experience, digital strategy, and content marketing.
Product Marketing Manager | Kimble
Charles Gustine is a product marketing specialist with a learning and development background. He is focused on helping customers find value in the SaaS software they purchase. After eight years of developing training solutions at SumTotal and Kimble, he is applying an educator’s sensibility to product and brand marketing. At Kimble, Charles leverages Kimble’s understanding of the challenges of professional services organizations to create market-leading thought leadership content. He oversees content, social, PR and website initiatives, and is in charge of gathering market insight and steering product positioning for the only leading software vendor that focuses exclusively on professional services automation (PSA).