Platforms are proven to provide businesses with a sustainable way of maintaining and innovating their processes and working practices across teams. But not all platforms are created equal, and there are signs to look out for when considering whether a platform is future-fit and ready to help businesses like yours long term.
In this 45-minute webinar, our guest speaker Duncan Jones – Vice President, Principal Analyst at Forrester – shared findings from a report he co-authored, “Accelerate Sustainable Innovation With Platforms.” Duncan joined a panel alongside Woodson Martin, EVP & GM of AppExchange, Salesforce, and Lauren Leonard, VP Product Management, Kimble. The panelists considered the importance of building platform-centric strategies that account for the larger platform ecosystems that vendors cultivate, and shared insights on the ways platform-native ISVs work in tandem with on-platform suites to drive value for buyers.
Presenters
Woodson Martin
EVP and GM, AppExchange | Salesforce
Woodson manages a team that drives marketplace product strategy, partner co-marketing, and enablement for thousands of technology partners around the world. He has served in executive roles in marketing, product, and operations for Salesforce IoT, Marketing Cloud Operations, Work.com, Recruiting, Employee Success, Office of the CEO, and Marketing.
Duncan Jones
VP, Principal Analyst | Forrester
Duncan contributes to Forrester’s offerings for Sourcing & Vendor Management Professionals and for Application Development and Delivery Professionals. He is a leading expert on business application strategies and how to get the most from strategic software partners, including packaged applications, SaaS, and custom development.
Lauren Leonard
VP, Product Management | Kimble
Lauren is a product leader focused on Finance and Operations. Lauren has 12 years of experience in professional services with six of those spent in the PSA space in roles including pre-sales, delivery, and product. In each of her roles, Lauren has most enjoyed working directly with customers to solve business challenges in innovative, technology-led ways. Lauren holds an MBA from Saint Mary’s College of California.