Why Attend?

Platforms are proven to provide businesses with a sustainable way of maintaining and innovating their processes and working practices across teams. But not all platforms are created equal, and there are signs to look out for when considering whether a platform is future-fit and ready to help businesses like yours long term.

In this 45-minute webinar, our guest speaker Duncan Jones – Vice President, Principal Analyst at Forrester – shared findings from a report he co-authored, “Accelerate Sustainable Innovation With Platforms.” Duncan joined a panel alongside Woodson Martin, EVP & GM of AppExchange, Salesforce, and Lauren Leonard, VP Product Management, Kimble. The panelists considered the importance of building platform-centric strategies that account for the larger platform ecosystems that vendors cultivate, and shared insights on the ways platform-native ISVs work in tandem with on-platform suites to drive value for buyers.