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Gamification Isn’t Playing Games; It’s Making Work More Fun and Workers More Engaged

Employee engagement can often be one of the more difficult metrics that human resource leaders are tasked with growing in their day-to-day work. While it can be one of the more crucial elements of workplace culture, HR leaders struggle to find new ways to keep employees engaged.

The term gamification can often be misunderstood. Some people like the word, while for others it brings more negative connotations, but there is no denying the success of the gaming sector. Gamification strategies have developed some hugely successful campaigns to attract users from a marketing standpoint and some of these can be adopted to make the digital workplace more compelling, more enjoyable, more effective and more fun.

While certain gamification tactics are not applicable to every environment to engage employees, there are opportunities for HR leaders to consider testing the strategy at their organization.

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