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Executives Don't Make the Most Important Decisions

Traditional decision-making structures in business follow the military-industrial “command and control” paradigm, but that’s not the right model in 2019. It’s far more effective to empower those on the frontlines to make good decisions on a daily basis, thereby creating enough actionable data for executives to take the next steps. Watch this replay to learn how can you enable that level of empowerment and engagement at your organization.

In this presentation, part of the TSIA virtual summit, Mark Robinson, CMO of Kimble Applications, spoke on making rational, data-driven decisions from the bottom-up, driving customer satisfaction and profitability.

Watch this 30-minute webinar recording, part of the three-hour TSIA Virtual Summit.

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