- Advertising, Media & Marketing
Advertising, Media & Marketing
The Advertising, Media & Marketing industry is experiencing unprecedented change as digitization, margin pressure, talent shortages and tighter timescales prompt clients and agencies to rethink the way they work. John Wanamaker’s quote, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half,” is now an anachronism, as creative and media agencies come under increasing scrutiny to prove their commitment to delivering effectiveness and value for money.
Senior marketers are demanding new operating and remuneration models, and evaluating success based on data-driven outcomes. Against this backdrop, agencies and their clients have to work even smarter to find new ways to deliver efficiency, collaboration and foresight.
Part of the solution is for marketers and agencies to embrace the digitization of their own internal business processes. By integrating scoping, project management, talent usage, revenue management and billing, businesses can not only benefit from greater efficiency and scalability but can also access the enhanced foresight and collaboration that comes with total operational visibility.
Kimble is the most complete solution in Services Automation. Driven by augmented intelligence, easy to configure and scalable, Kimble can help you meet the needs of your business both now and in the future.