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Kimble CMO Advises Readers of Salesforce Ecosystem Blog on Successful Enterprise Software Adoption

Kimble Co-founder and CMO Mark Robinson published an article “Five Steps to Enterprise Software Adoption” on the Salesforce Ecosystem blog. The channel, hosted by Medium, offers insight and inspiration from thought leaders inside the expanding ecosystem.

In the article, Robinson, who will also be speaking at Dreamforce 2017  in San Francisco on Tuesday, November 7,  identifies the strategies that the most successful businesses employ when implementing enterprise software.

He advises that instead of focusing on moving what they already do to a cloud-based application, successful adopters take advantage of the opportunity to streamline processes and drive new behaviors that increase efficiency and scalability.

The benefits of getting this right are substantial, offering the prospect of improved business performance and growth far above the industry average, he writes.

Read the full article.